We recently supplied a Traditional Lean To conservatory to a customer who left his installer with the task of selecting a supplier. Understandably, both parties were nervous about dealing with a company that is just another ‘website’ business as far as they knew.
This isn’t uncommon for us, or indeed many businesses just like us, but this is why we believe that the service you provide is paramount. Some would say, ‘well, what does it matter. You sell a conservatory, a one off purchase, they’ll never buy again’. Well, this may be true, but I would answer this with two points.
Firstly, a customer is a customer, whether they buy from you once or a million times. Every time deserves a level of care at least equal to the last.
Secondly, you never know who the customer is going to speak to after the service or product you provide. Treat them badly, they will speak badly of you. Treat them well and, well you can guess the rest….
So, onto Chris (the customer) and John (the fitter).
Firstly, we received the following email around 4 days after delivery;
Hi Chris,well John has all but finished erecting the conservatory, and I have to say I am very pleased with the out come, there are a couple of little issues that have arisen which I’m sure can be sorted out quite easily. I have taken some photographs so you can identify what I’m talking about.There where two sets of R handed doorhandles sent (looking at it from the outside) IE the screws are on the outside of the left hand door.One of the end caps for the roof supports didn’t have a screw coverthere are 6 white plastic covers for screws missing although screws and plastic inners where all there.And finally if you look at all the window panels, all but one has a raised pattern on the lower panel (to the left of the door) new panel requiredIf you can arrange for these items to be send down I would appreciate it.Unfortunately with all the contact numbers you sent there is no emailed address, I will be away until the 24th but if you can liaise with John I would appreciate it.He will be contacting you shortly reference the door I enquired about on the phone.Once again Chris thank you in anticipation, you can be assured you will be recommended by me to allregards

Hi cris
Thank you for your prompt response
We where both very pleased with the product-first rate, from your help first help on the phone, to the delivery boys and to the final erection-thank you for your help
I will email you door sizes for the one off door between the garage and the utility room next week
Looking to see if I can generate any business using your services as we did with cris do you have any pricing guides , point of sale information etc that could help
Thank you
john
So, two very happy customers. Even when things haven’t gone absolutely perfectly. I have made a point of not editing any of the emails even though they pointed out issues to do with the product.
The reason? Well simply this, most of us appreciate that when we buy goods, particularly a manufactured item with hundreds of components, sometimes issues arise. It’s how we deal with the issues that matter.








Absolutely spot on. What ever industry or sector your in, customer service has to be the absolute priority. We have a little placard in our office which says:
‘The three rules in business:
1. Look after the customer.
2. Look after the customer.
3. Look after the customer.’
Unfortunately, the window and conservatory industry is rife with companies which don’t put as much emphasis on customer service as they should.
snappy little title, LOL
I like your site.
This is a great post.
Customer Service can either make or break the reputation of a company.*`’
Thanks for this usefull information.
when running a business, the first thing you should do is always establish a good customer service*,~
Thanks Libby,
Obviously we couldn’t agree more.
Chris
I often read your blog, I just thought I would say to keep the good work!
Great article, thank you for writing it. I’d have to say that Double Glazing is the ultimate to save winter bills and keep the warmth in during winter. It’s great to save money. With Regards, Rob